Information Management Associates (IMA)

About IMA...
IMA, a leader in Customer Relationship Management (CRM) for over sixteen years, provides market leading CRM and eCRM products and services that help companies create enterprise-wide, integrated solutions that enable their customers to shop, buy and problem solve through any interaction channel. IMA is dedicated to creating customer-centric services and products for the CRM and eCRM marketplace that complete the full scope of front-office customer sales, service, and support.

IMA is headquartered in Meriden, Connecticut and has offices and representatives worldwide. Additional information about IMA's products and services can be found on the World Wide Web at www.imaedge.com.

BasisMedia Success Story for IMA...
IMA Education offers a full range of courses for customers, partners, and employees. Of the over 25 different classes offered in their course catalog, one third are Media-Based Training (MBT) courses created by BasisMedia. IMA has also used MBT to deliver new hire training to their employees, worldwide and has used MBT to deliver sales training to their worldwide sales force, providing targeted and timely presentations from senior company executives and top level management - directly to the sales force!

As an early adopter of BasisMedia distance learning technology, IMA Education has realized huge savings in the cost of training its customers and partners, as well as an impressive return on investment for employee education.

Contact Info:
Information Management Associates
639 Research Parkway, Suite 100
Meriden, CT. 06450
http://www.imaedge.com
Please contact BasisMedia Corporate Communications at (949) 766-3959 for reference information.

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